An accomplished business executive with a proven track record in leadership and management, successfully overseeing high-performing teams and driving business growth across China, Southeast Asia, and Australia.

 

As Executive Director at Asean Business Group, Hai Yun managed distribution into Vietnam and Cambodia, securing major contracts and delivering 30% year-on-year revenue growth. She was instrumental in leading this joint venture, coordinating efforts across multiple partners, and steering the company towards success. In eCargo, She led two cross-functional team across China and Australia, overseeing key business pillars such as brand strategy, B2B and B2C sales, and eCommerce. Under her leadership, the company achieved AUD 20million revenue with a 40% year-on-year growth.

 

At Metcash, Hai Yun was pivotal in transforming the Tmall Global store, driving double-digit growth, and establishing strategic partnerships with Australian New Zealand suppliers and China eCommerce platforms. In her years with Woolworths, she managed a sourcing team in Shanghai, overseeing 40 manufacturers and suppliers, driving substantial revenue growth, while also expanding manufacturing bases across multiple regions.

 

Throughout her career, Hai Yun has consistently demonstrated strong leadership and management capabilities, successfully guiding teams, forming strategic partnerships, and delivering outstanding business results.